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Multipurpose solution with 13 benefits in 1 step: Deeply hydrates
providing optimum grip and tension with a unique staggered pin pattern
use weekly as part of your L'Oréal Professionnel Blondifier routine
unmanageable hair and are in search of a lightweight solution that won't weigh down their hairstyle
Joico Blonde Life Violet Shampoo 1L Hair Care for Men Multipurpose solution with 13 benefitsJoico Blonde Life Violet Shampoo 1000ml is a brilliant, brass neutralizing cleanser that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. This shampoo is free of SLS SLES Sulfates, making it perfect for those who want to instantly cool brassy tones and brighten cool blonde hair while maintaining healthy looking hair with brilliant shine. Its nourishing and protecting ingredients also help to strengthen fragile blonde