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Traditional Gauloises were short
25 x 24 inches
His ability to transmit the concept of speed and movement was trend-setting (as was his later use of photo-montage)
billboards and advertisements - essentially creating a lasting and unforgettable image of a brand for consumers
1940's French Medicine Advertisement, Lescène Laboratories, "Aux grand maux..." - Jacqueline Duché Hochelaga Traditional Gauloises were shortDate: 1940's Size: 9. 5 x 6. 25 inches Artist: Jacqueline Duch About the poster: Lescne Laboratories was a French pharmaceutical company popular in the early 1900's. In the 1940's they commissioned illustrator Jacqueline Duch (1892 1973) to illustrate advertisements for their medications. This charming piece is one such advertisement. The front of the illustration reads: 'Aux grands maux les grand remdes,' ("big ailments needs big remedies"), a play