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With an essay by Sandy Nairne
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here is a book that encourages them to use those tech skills to be creative
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Demographics: Packaging Graham Howells With an essay by SandyDemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ? what? and why? of design, DemoGraphics: Packaging dissects the who? Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio economic group, disposable income, profession and shopping habits. Case studies and
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