The Longevity Economy: Unlocking The World's Fastest-Growing, Most Misunderstood Market James Patterson Aimed at the home cook

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The Longevity Economy: Unlocking The World's Fastest-Growing, Most Misunderstood Market James Patterson Aimed at the home cookAs the director of the MIT AgeLab, Joseph Coughlin has studied trends in demographics and technology, and has spearheaded groundbreaking research and innovation on improving the quality of life for older people and those who care for them. Now, in The Longevity Economy, he uses this expertise to break new ground in understanding this market, which composes an ever increasing share of the total population. While companies see the size and wealth of